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As a marketing consultant, a lot of the questions I'm getting at the moment from clients and friends are around crisis communications, crisis preparedness and how to carry on marketing during this crazy time. To help them, I recently held a webinar about how to approach marketing and communications right now.
This session looks at:
How to react when a crisis hits
Do's and don'ts of communicating with Coronavirus in mind
How to plan for the next evolution of Coronavirus
Examples of companies that are doing it well, and not so well
Below you can watch the full webinar video, as well as download the presentation. In the coming days I'll be developing some associated materials so check back for more, or subscribe to my blog for updates on when they come out.
Special offer: COVID-19 Marketing stimulus package
For the duration of the pandemic, I have teamed up with a couple of other Golden-based marketing professionals to offer special discounted marketing packages. Find out more about our marketing stimulus package and the ladies behind it.
Resources
If you would like to download a PDF of the presentation, click here.
Further helpful articles:
Crabapple Communications: Marketing and business continuity in a time of Coronavirus
Velocity Partners - B2B marketing in COVID-19 times
Pushkin PR - How to communicate with employees, clients and stakeholders about Coronavirus
Templates and kits
For non-profits
Colorado Non-profit Association - COVID-19 resource
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