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Setting the scene
Established in 2019 by founder Kate Silburn, Rocky Mountain Elder Law is a women-owned boutique law firm that helps the elderly and those planning end-of-life matters. The firm focuses on elder law, including estate planning, estate administration, probate litigation, guardianships, and conservatorships. Kate’s goal is to offer compassionate legal support that fits her clients' needs.
Kate knew from the start that marketing was important and engaged Crabapple Communications in early 2020. We began by creating a website that showcased her unique approach to elder law and helped attract new clients.
After the website launch, Kate continued working with us to build a steady flow of marketing efforts designed to raise her firm’s profile and bring in more business. She wanted someone to handle the marketing so she could focus on serving her clients and growing her firm.
Fractional CMO support for law firms
A fractional CMO was the right choice for Rocky Mountain Elder Law because it gave Kate access to experienced marketing support without the cost of a full-time hire. Over the past five years, our work together has expanded step by step, keeping pace with the firm's growth.
Every marketing activity we manage is tied directly to a business goal — driving client inquiries, strengthening Kate’s reputation, and expanding her local reach. Today, we manage a range of marketing activities, including:
Marketing strategy: Developing clear plans that align with Kate’s business objectives and target the right audience to drive client growth.
Website management: Ensuring the site performs well and stays updated with new pages and content that attract and convert visitors into leads.
Blog writing: Crafting easy-to-understand blogs that build trust with Kate’s audience while boosting the firm's visibility on search engines, leading to more website traffic.
Webinars: Hosting educational webinars that position Kate as an expert and help generate new client leads by addressing key elder law topics.
Videos: Producing short, informative videos that showcase Kate’s knowledge and personality, building trust with potential clients and encouraging them to get in touch.
Email marketing & mailouts: Nurturing relationships with current, past, and potential clients through regular updates, driving repeat business and referrals.
Social media:
Facebook: Creating and posting updates, as well as managing the company profile to engage with the local community, increasing brand awareness, and driving attendance at events.
LinkedIn: Strengthening professional relationships and referral networks by keeping Kate’s peers informed about her work at Rocky Mountain Elder Law.
Events & speaking opportunities: Organizing events and securing speaking engagements to raise Kate’s profile and attract new business opportunities.
Advertising & sponsorships: Selecting and managing targeted local advertising opportunities and sponsorships that directly support client acquisition and brand recognition.
Local SEO: Managing the firm's Google Business Profile and client reviews to ensure Rocky Mountain Elder Law ranks highly in local searches, driving more inquiries.
Reporting: Providing straightforward reports so Kate sees how marketing efforts translate into client growth and business success.
The impact of our work together
Our collaboration has built a professional, effective marketing system for Rocky Mountain Elder Law. Every effort ties back to a business result, helping Kate grow her firm while staying true to her mission. Together, we’ve achieved:
More leads: The number of new client inquiries has grown every year, driving steady business growth.
Website growth: Website traffic has grown over time and remained consistently strong, bringing in more potential clients through strong organic search performance.
Better social media reach: Increased engagement on Facebook and LinkedIn has expanded Rocky Mountain Elder Law's online presence, helping attract both clients and professional referrals.
Stronger local presence: Improved local SEO, event participation, and targeted ads have boosted Rocky Mountain Elder Law's visibility across Colorado, leading to more community recognition and client inquiries.
Trusted expert status: Kate’s reputation as a knowledgeable elder law attorney has strengthened through webinars, videos, and speaking events, building trust and attracting more business.
Sustainable growth: With strategic marketing in place, Kate can confidently focus on her clients, knowing her marketing engine is driving business results.
Conclusion: Why fractional CMO support works
For Rocky Mountain Elder Law, having a fractional CMO gives Kate the marketing expertise she needs, scaled to match her business growth, without the cost of a full-time employee. This flexible approach kept her marketing focused on driving client inquiries, strengthening her reputation, and expanding her local reach.
If you're an attorney or service provider looking to grow your business without the commitment of a full-time marketing team, our fractional CMO support for law firms could be the solution that helps you reach your goals – let’s talk!
Working with Georgina has been great for Rocky Mountain Elder Law. As a busy founder, I wanted thoughtful marketing support that aligned with my mission. Georgina quickly understood my vision and created a professional yet warm website, along with a marketing plan focused on building genuine connections with potential new clients.
Her ongoing support over the years has steadily brought in new client inquiries, increased website visits, and strengthened my presence in the community. This means I can focus on serving my clients, confident that my marketing reflects the values of my firm.
— Kate Silburn, Rocky Mountain Elder Law