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Marketing strategy

You know your audience best, so we will help you identify the most effective ways to reach and speak to them. We craft one-off comprehensive marketing plans that provide a solid foundation for growth.

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Step 1: Growth Mapping

Growth Mapping

​I start every client relationship with a two-hour Growth Mapping session where I get to know
everything about where your business is and wants to be. After this, you can implement the Growth Map independently or engage me to take care of it and help you achieve your potential.

 

Growth Mapping Process

  • Week 1: Brand & Business questionnaire to be completed one week before workshop

  • Week 2: Two-hour remote Growth Mapping workshop

  • Week 2-3: Growth Map development including:

    • Analysis and insights from the questionnaire & workshop

    • Summary of your current situation and vision for the future

    • Recommendations for brand and marketing activity to reach your goals

    • Options for the next steps together to undertake this work

  • Week 3: 45min review meeting

 

Investment: $1,200
The investment of the Growth Mapping is applied to any further work with me.

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Allison Bratsch
Founder & CEO

Center for Resilience Strategies

“Our time spent working with Georgina was very insightful! She is truly a natural when it comes to guiding her clients through the Growth Mapping process, and helped us to better understand our brand identity, and identified gaps that we would not have found on our own. With her knack for marketing and ability to analyze our market, she was able to present us with some great ideas that have helped us to re-align with our mission to best connect with our ideal clientele. If you find yourself wanting to better understand how you can present your brand in a way that matters, Crabapple Communications is the way to go. We can not recommend her enough!”​

Step 2: Marketing strategy packages

The fruitful marketing strategy

​What you’ll get:

​​A fully thought-out 6 month marketing plan executable that includes:

  • Goals and tangible objectives that align with your business strategy

  • Strategies and marketing channels

  • Content ideas

  • Suggestions for key performance indicators

  • Suggested timings & budget

 

What we'll do:

  • Audience review: We will review your existing ideal client profiles and customer data and create audience segments to target with marketing

  • SWOT analysis: We will look at current market conditions, and competitive landscapes to assess the strengths, weaknesses, opportunities and threats of your situation

  • Full customer journey mapping: We will lay out the buying journey for your ideal audience and link each stage to existing activity while identifying gaps.

  • Marketing strategy: We will develop a tailor-made marketing strategy that matches marketing goals to business goals for the next 12 months including recommended KPIs

  • Content strategy: We will review existing content and develop a content strategy to achieve marketing goals

  • Marketing calendar: We will develop a quarterly planning process to identify and schedule key marketing activities

Timeline: 3-5 weeks

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Investment: ​$5,000-$8,000

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The blooming content strategy plan

​What you’ll get:

A content marketing strategy including:

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  • A 6 month plan and calendar

  • Recommended topics and sample blog post titles;

  • Keywords for your business

  • Goals and suggested measurements;

  • Content distribution ideas

 

What we'll do:
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  • A dive deep call to explore your business and discuss the existing overarching content strategy; your ideal client profile; your aims for content; your initial ideas for compelling content; existing marketing channels

  • Research to deliver keywords for your business

  • Your content strategy plan​

​Timeline: 2-4 weeks

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Investment: $2,000-$4,000

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CRM Growth strategy

Lidiane Mocko
CRM Growth Strategy

I reached out to Crabapple Communications because I wanted help to create a content calendar for the next 6 months. Georgina helped me to review our ideal client profile, my goals with the blog posts and the pain points of our clients.

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With her process, by the time we started talking about content for the next 6 months we had a strong foundation that allowed us to come up with a great content calendar.

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Now it is easy and fun to write the blog posts, because I have an outline ready and I have confidence that I am focused on the right type of content for my audience. I could not have done this on my own. Georgina's process and knowledge of marketing were crucial for this project.​

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