Fractional CMO services
You want to grow your business and work with the right clients, without worrying about marketing. You deserve a bespoke approach that truly reflects your brand while driving growth, managed by a team that feels like an extension of your business.
Step 1: Growth Mapping
Growth Mapping
​I start every client relationship with a two-hour Growth Mapping session where I get to know everything about where your business is and wants to be. After this, you can implement the Growth Map independently or engage me to take care of it and help you achieve your potential.
The Growth Mapping process
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Week 1: Brand & Business questionnaire to be completed one week before workshop
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Week 2: Two-hour remote Growth Mapping workshop
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Week 2-3: Growth Map development including:
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Analysis and insights from the questionnaire & workshop
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Summary of your current situation and vision for the future
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Recommendations for brand and marketing activity to reach your goals
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Options for the next steps together to undertake this work
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Week 3: 45min review meeting
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The result: We have clarity on where you are and what we need to do next
Investment: $1,200
The investment of the Growth Mapping is applied to any further work with me.
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Allison Bratsch
Founder & CEO
Center for Resilience Strategies
“Our time spent working with Georgina was very insightful! She is truly a natural when it comes to guiding her clients through the Growth Mapping process, and helped us to better understand our brand identity, and identified gaps that we would not have found on our own. With her knack for marketing and ability to analyze our market, she was able to present us with some great ideas that have helped us to re-align with our mission to best connect with our ideal clientele. If you find yourself wanting to better understand how you can present your brand in a way that matters, Crabapple Communications is the way to go. We can not recommend her enough!”​
Step 2: Establishing your roots
Establishing your brand and marketing roots
Following Growth Mapping we will create a 2-3 month plan to set your marketing foundations and fill in any gaps you have:
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Example activities:
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Audience & stakeholder interviews: We will talk to your customers and analyze the data to see what actually makes them buy from you
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Audience identification & segmentation: We will create audience personas that work and sub-audiences to target with marketing
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Marketing strategy: We will develop a tailor-made marketing strategy that matches marketing goals to business goals for the next 12 months including recommended KPIs
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Content strategy: We will review existing content and develop a content strategy to achieve marketing goals
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Marketing calendar: We will develop a quarterly planning process to identify and schedule key marketing activities
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​Roles & responsibility scoping: Working together we will determine what capacity and team you need to deliver the planned work - whether that's employees, external support, or a mix of both
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The result: You have a solid foundation, a plan and you're ready for growth
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The timeline: Two to three months
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Investment: $10-12,000
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Step 3: Starting your growth journey
Starting your growth journey with Fractional CMO support
​​At the end of our foundation-setting we will agree the extent of your bespoke Fractional CMO support to start achieving your goals. This can range from executing the strategy with my team, to quarterly strategy meetings, to hands-off coaching to help you and your team perform at their best.
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Options for working together:
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A set scope of work with specific deliverables at a fixed monthly or quarterly price
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A set number of strategy hours per month at a fixed price, but with a flexible scope
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A set number of coaching hours per month at a fixed price
Laine Discepoli
Director of Marketing,
Merriman Wealth Management
“Working with Georgina and the wider team has been game-changing for us. Internally, my colleagues can’t believe what marketing has been able to do. Now, our brand is something that makes us stand out in the industry. We’ve received such positive feedback from clients about the website. It doesn’t give off snuffy or pretentiousness but confident expertise with a desire to help. This is exactly the tone we want to strike across all our marketing and working with this team helps us do that.”​