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4 min read
New is not always better: the power of repurposing content in your strategy
We are all so used to constantly creating and coming up with new things, that we sometimes forget that reusing can be just as powerful.
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2 min read
WHY you need a marketing strategy
As someone who lives and breathes strategy work, it can be hard to take a step back to explain its value. But I'm going to try.
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3 min read
Five (mostly free) AI tools I love to use for marketing
Here are five (mostly free) AI tools I enjoy using for marketing tasks.
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5 min read
Three ways to use generative AI in marketing
I am having a lot of fun playing with Chat GPT. Below are some ways that businesses can use to help them with their marketing.
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3 min read
AI - marketing tool or game-changer? (Spoiler - it's both)
Yes, I’m going to weigh in on the topic of the moment – AI. Here are 5 ways that I think it will change the game in marketing.
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4 min read
2020 - the best bits
I know it's a new year but I'd like to spend one blog looking back at some of the highlights from 2020 so I hope you'll indulge me.
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6 min read
Building your marketing plan - step one: Remind yourself why
A solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.
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2 min read
Free webinar video: How to pivot your marketing without throwing out your existing strategy
Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?
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