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The blog

Case study: The Clothes Mine

The Clothes Mine is a Wheatrige-based consignment store. After closing its Golden store, the Clothes Mine wanted to grow its online business

Five tips to help you reach your goals and stick to your resolutions in marketing

January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.

Building next year's marketing plan - step seven: Measuring what matters

In this final installment of my blog series, I'm going to talk you through measuing and Key Performance Indicators (KPIs).

Building next year's marketing plan - step six: Creating content

What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.

Building your 2021 marketing plan - step five: Marketing strategies

To me, working out marketing strategies and campaigns is like solving a puzzle. The puzzle picture at the end is your marketing strategy.

Building next year's marketing plan - step four: Reviewing your context

Keeping in mind the context is crucial because otherwise you’re just shouting through a megaphone at an audience that isn’t listening.

Building next year's marketing plan - step three: Setting goals

Setting goals is important because they give you something to aim for and therefore a direction to head in.

Building next year's marketing plan - step two: Who are you talking to?

Creating your audience personas is part of the foundational work of any business plan, but they need to remain current.

Building your marketing plan - step one: Remind yourself why

A solid brand strategy is the foundation of everything else you do and is worth revisiting when you're building a marketing plan.

Building next year's marketing plan

It is time to start planning for next year. Over the next several weeks, I’m going to be taking you through building a marketing plan.

Upcoming SCORE workshop: How to pivot your marketing

I'm very excited to be holding another marketing strategy workshop, this time with SCORE Colorado.

Free webinar video: How to pivot your marketing without throwing out your existing strategy

Any fundamental business change has a knock-on effect on how you market yourself. So, how do you flex your marketing and brand strategy?

Mini-course: How to build an audience persona - aka buyer persona or avatar

A 30 minute course on how to build an audience persona or avatar and why you should take the time to do so.

The two things you need to create content that connects and converts

Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.

Free webinar: How to build a marketing plan during COVID-19

I held a free teaching session for Jefferson County Business Resource Center to help small businesses approach marketing planning.

Why inclusion matters and how to use your marketing to promote it

Inclusion is important in society and firms can be a force for it, if they want to. This blog goes into why it matters and how to foster it.

How to build local SEO - social media

This blog is intended to help you understand how good social media activity can help improve the visibility of your website - ie rank higher

What are the most neglected areas in small business marketing?

There isn't one answer to this, as every business is different but there are some typical areas that get overlooked.

My opinion: Why marketing needs a dose of common sense

Marketing and communications are not rocket science. Nor should they be overly complicated. If it's not common sense, it's nonsense.

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