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Bad reviews – why they are inevitable and what to do about them
No matter how hard you try, you're never going to please everyone. It's just a fact of life in the digital age.
3 min read


How to use keywords for a website – the basics
Keywords aren’t just for blog posts, they’re also helpful in planning out your website pages and on-page content.
5 min read


Building your 2021 marketing plan - step five: Marketing strategies
To me, working out marketing strategies and campaigns is like solving a puzzle. The puzzle picture at the end is your marketing strategy.
5 min read


Building next year's marketing plan
It is time to start planning for next year. Over the next several weeks, I’m going to be taking you through building a marketing plan.
2 min read

Helping local lawyer tell her story and why her job is her vocation
Client case study detailing how I helped a local Golden elder law attorney develop a website that was straightforward and beautiful.
1 min read

How to build your local SEO - directories
The internet is a big place but people still like to use local businesses for lots of things.
5 min read

6 of my favorite digital marketing tools for small businesses
Here are some of my favorite free or low-cost marketing tools that are perfect for small businesses.
3 min read
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