The blog

In marketing and sales, you’ve probably heard of “pain points”, but maybe you're not sure how best to use them? Here are some tips.

Coming up with new ideas for content consistently can be hard. Here are some places you can go for a little extra inspiration.

Case studies are marketing gold - find out how to write a great one.

Copywriting for the internet is a delicate balance between getting your point across, writing well for people, and being found by Google.

January is a time to make plans and resolutions. That’s the easiest bit. What’s harder is starting and continuing as you mean to go on.

What we haven’t yet done is actually decided what content we’re going to create. I’m going to go through an example with you.

I recently met a copywriter and we got talking about blogs and the importance of having a blog strategy.

Once you've published and promoted content, that shouldn't be the end of its life. Make sure you review and reuse what works.

One thing that marketing needs to be effective is consistency and there are some tricks to making sure you stay focused.

Guest blog from Diane Pauley, a brand and content strategist who helps businesses say what they do.

I believe blogs are important to marketing success, now I have to practice what I preach.