About Georgina Miller
The founder of Crabapple Communications, Georgina, grew up in European PR agencies. She brings a PR-influenced storytelling approach to all the marketing disciplines, helping clients express themselves in an authentic way that brings their business to life and their customers closer.
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She is proud to be a generalist and that overview is what makes her great at strategy. She is interested in everything and how things fit together. Her favorite part of her work is giving clients their direction – working with them to clear away the noise and give them a path to follow to reach their goals.
She started her exploration of the world by studying French and German at the University of Oxford, where she relished the complexity of French literature written by Algerian women and German writers under a socialist regime. She then spent seven years in European Public Relations agencies working with big international businesses and small local companies.
After moving to the US nine years ago, she became Head of Marketing at a hospitality technology start-up. Nowadays, as Crabapple Communications, she works with a variety of businesses, helping them work out what marketing strategies are most effective for them.​
Why crabapples?
I get asked this question quite a lot so I thought I would lay out my reasons. As a transplant from England, they are one of the few trees in Colorado's Front Range that reminds me of home. The crabapple is a resilient little survivor: in Golden the flora has to contend with snow, biting winds, blazing sun, and semi-arid conditions.
Despite all this, the crabapple thrives, and moreover, it is a versatile plant with something to show off in every season. This is why I have five in my garden and chose to name my company after them. And I really like alliteration.
