About Georgina Miller
I believe businesses that do great work should thrive. Too often, excellence gets lost in the noise. I help service-based businesses grow sustainably through strategic marketing so they can make the impact they deserve.
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My story
I started my career in European PR agencies, where I developed a passion for storytelling and how it brings businesses to life. Over 11 years, I worked with multinational corporations, local businesses, and start-ups, honing my ability to craft messages that resonate authentically.
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Now, as the founder of Crabapple Communications, I’ve spent the past five years helping service-based businesses articulate their value in a way that connects with customers and drives meaningful growth.
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Early in my career, working for large corporations made me feel like just a cog in the machine. No matter how hard I worked, I couldn’t make a real difference. That frustration pushed me to strike out on my own when the opportunity arose. Now, I get to partner with businesses whose work I truly believe in—helping them clarify their marketing strategy and make a lasting impact.​
My approach
What sets me apart is my ability to blend strategy with creativity, combining PR-influenced storytelling with marketing that is both authentic and effective.
After working with me, you’ll gain:
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Clarity in your marketing—you’ll know exactly what to do and why.
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A strategy that works for you—aligned with your values and strengths.
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Messaging that resonates—tailored to engage your ideal audience.
I don’t believe in one-size-fits-all solutions. Every strategy I develop is bespoke, ensuring that your marketing efforts feel natural, sustainable, and impactful.
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My background
My ability to see the bigger picture makes me a strong strategist. I’ve always been fascinated by how different elements fit together—whether in storytelling, business, or marketing.
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I studied French and German at the University of Oxford, where I explored the complexities of literature and history. My career began in European PR agencies, where I spent seven years mastering the power of storytelling in marketing.
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After moving to the US in 2015, I became Head of Marketing at a hospitality technology start-up before founding Crabapple Communications. Since 2020, I’ve worked with service-based businesses to uncover the most effective marketing strategies tailored to their needs.
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Let’s work together
Ready to build a marketing strategy that actually works for you? Let’s create a plan that aligns with your values and helps your business grow sustainably. Book a free consultation today to discuss your goals.
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Why crabapples?
I get asked this question quite a lot so I thought I would lay out my reasons. As a transplant from England, they are one of the few trees in Colorado's Front Range that reminds me of home. The crabapple is a resilient little survivor: in Golden the flora has to contend with snow, biting winds, blazing sun, and semi-arid conditions.
Despite all this, the crabapple thrives, and moreover, it is a versatile plant with something to show off in every season. This is why I have five in my garden and chose to name my company after them. And I really like alliteration.
